Recently Burger King announced that it had plans to offer healthier fast food items for children under 12. Menu options are to include flame-broiled chicken tenders, unsweetened applesauce, and low-fat milk. Additionally the fast-food chain is developing what it calls BK Fresh Apple Fries, which are skinless, cold apples cut to resemble French fries and served in the same container. Burger King’s plan is part of a trend to offer healthier products at fast-food restaurants as people are becoming more aware of what they eat. McDonald’s and Wendy’s have added fruit, salads, and yogurt with granola to their menus.
When it comes to children, it is more important for the parents to teach them how to eat healthy rather than holding Burger King responsible. Fruits and vegetables should be an essential part of every meal, and a meal at Burger King should be a treat, not an everyday occurrence. While it is nice that fast-food restaurants are making an effort to improve the nutritional value of some menu items, it is not up to them to teach children healthy eating habits or solve the problem of childhood obesity. Parents need to make sure they are feeding their children the right kind of food. It is smart of Burger King to put itself in such a positive, healthy light, but I’m not sure that tricking kids into eating apples by marketing them as French fries is the best way to do it.
Source: http://www.cnn.com/2007/HEALTH/diet.fitness/09/12/burgerking.kids.ap/index.html
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