Monday, September 24, 2007

A Case of Bad PR: Top GOP Presidential Candidates back out on Black College Debate


Republican presidential candidates Rudy Giuliani, John McCain, Mitt Romney, and Fred Thompson backed out of the Republican presidential debate scheduled for September 27 at the historically black Morgan State University, with the excuse of a scheduling conflict. The debate is part of the All-American Presidential Forms, paneled by various journalist of color and moderated by Tavis Smiley of PBS. The foursome also back out of the You Tube and Univision debates.

As a product of a Historically Black College and University (HBCU), I understand the values and logic behind these intuitions and how they craft the most intellectual and creative minds the world has to offer. So, it’s a slap in the face to hear that these candidates pulled out of a debate at a HBCU. It gives the impression that the audience at a HBCU is not vital enough for these candidates to even show.

A proper PR professional would have informed these candidates that HBCU’s are the backbone of the African-American community. A politician’s message would not only be heard by the students but also the community around the university. This would have been a great way for the GOP candidates to gain some respect or at least give the notion that they are trying to reach out to a demographic that normally votes democratic.

A quick and minor solution for one of the candidates would simply provide a taped apology during the debate that gives the impression that they cared or acknowledge the historical presence of the debate.

Sources:
http://www.eurweb.com/story/eur36862.cfm
http://www.blackamericaweb.com/site.aspx/bawnews/stateof/hutchinsonreport921

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