On September 8th, Oprah Winfrey hosted a star studded fundraiser for Democratic Presidential hopeful, Sen. Barack Obama (D-Ill.) at her estate in Montecito, California. Over 1,500 guests attended the event which included special donors and celebrities like Lou Gossett Jr., Cicely Tyson, Forest Whitaker, Stevie Wonder, Sidney Poitier, Chris Rock, and many more. The event brought in $3 million for the Senator, making it his biggest single-day haul to date, however more importantly showing the power of the “might” Oprah.
This invite only event was publicized on Oprah’s talk show and other news outlets for almost a month. This has been a powerful endorsement for Obama because Oprah has been the number One Talk Show Host for 20 consecutive seasons with an estimated 48 million viewers a week in the United States alone. She has a devoted fan base and a wide range of demographics viewing her show, which is a great place for a presidential candidate to get exposure during an election. Oprah has the power of social validation and a powerful form of persuasion. Her decision to support Obama could possibly sparked some of her fan base to do the same. If you question that, just think about how many times you heard “Well I seen it on Oprah”.
So in all, great endorsement for the grateful Obama.
This invite only event was publicized on Oprah’s talk show and other news outlets for almost a month. This has been a powerful endorsement for Obama because Oprah has been the number One Talk Show Host for 20 consecutive seasons with an estimated 48 million viewers a week in the United States alone. She has a devoted fan base and a wide range of demographics viewing her show, which is a great place for a presidential candidate to get exposure during an election. Oprah has the power of social validation and a powerful form of persuasion. Her decision to support Obama could possibly sparked some of her fan base to do the same. If you question that, just think about how many times you heard “Well I seen it on Oprah”.
So in all, great endorsement for the grateful Obama.
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