Tyler Perry’s "Why Did I Get Married?" featuring Perry, Janet Jackson and Jill Scott debuted at No. 1 at the box office this weekend, taking in an estimated $21.5 million, according to estimates obtained by both the Associated Press and by Reuters.“Married" ended up earning more than the total of both George Clooney’s “Michael Clayton” and Cate Blanchett's “Elizabeth: The Golden Age” films combined. The film grossed $10,691 per screen while playing on a total of only 2,011 screens nationwide.
You can not deny the power of Black films and there audiences. It was quite amazing to sit in a sold out movie theater at 3 o’clock on a Friday afternoon and see a congregation of African Americans come together to support their own. It was great to see a film dealing with real-life issues without stereotypical portrayals of African Americans. “Married” not only sold out theaters here in D.C. but also nationwide bring in an audience that was 90 percent African American and 65 percent female, a demographic Perry knows all to well.
Word-of-mouth buzz and heavy promotion on networks like ABC, TBS, and BET forced audiences to take notice. Perry also used celebrity to bring attention to the film. Along with his faithful church following, Perry was able to market the film to both fan bases of pop icon Janet Jackson and soul songstress Jill Scott, ultimately generating a larger crowd of viewers.
This representation sent one clear message to Hollywood. No longer can you underestimate the power of Black films and there audiences.
Source: http://money.cnn.com/news/newsfeeds/articles/newstex/AFX-0013-20224630.htm
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