It’s been a pretty good year for Al Gore. Not only did his film “An Inconvenient Truth” win an Academy Award, but he also won a 2007 Nobel Peace Prize. Gore has a lot of show for his efforts to spread awareness about man-made climate change and how we can begin to counteract it.
Initially, climate change, the euphemism for global warming, seemed like a fairly boring topic that most Americans weren’t willing to pay much attention to. Similarly, Al Gore has always come across as a fairly boring man that most Americans aren’t willing to pay much attention to. Who would have that that pairing Al Gore with climate change would result in such a winning combination?
Gore has done an amazing job of creating a strategic plan to communicate the seriousness of climate change to the American public. Gore understands his audience. He wisely used the entertainment industry to spread his message. His documentary, “An Inconvenient Truth” was released in movie theaters throughout the nation, and it was largely made popular by word of mouth. He also appeared on an array of television programs from Oprah to morning and late-night talk shows, making sure his message would reach different audiences. He even paired with celebrities like Leonardo DiCaprio. While Gore himself may be viewed as a celebrity, his influence over the American public is nothing when compared to major movie stars like DiCaprio.
Now Gore has an Academy Award and a Nobel Peace Prize, but for many people the issue of climate change may be losing its appeal. Gore is going to have to work hard to keep the issue in the forefront of people’s minds without losing their interest. Who knows what he will do next?
Source: http://www.msnbc.msn.com/id/21262661/?GT1=10450
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