Oprah Winfrey recently picked "Love in the Time of Cholera," the epic love story by Nobel laureate Gabriel Garcia Marquez, as her next book club selection.The novel by the Colombian-born Garcia Marquez was published in 1985. Set on the Caribbean coast of South America in the late 19th and early 20th centuries, it tells the tale of a woman and two men, and an unrequited love that spans 50 years.
"If you love, this book is the best love story ever," according to Winfrey. With this endorsement, she created a national buzz around the novel. “Lover in the Time of Cholera” is currently # 1 on The New York Times Best Sellers List.
Why do I call Oprah a “mega hub”?
Network hubs are individuals who communicate with more people about a certain product then the average person does. Network hubs are often called influencers or opinion leaders according to author of bestseller “Anatomy of Buzz” Emanuel Rosen.
In this case, Oprah’s show reaches an estimated 48 million viewers a week in the U.S. alone and broadcast internationally in 126 countries. Over time she’s able to create millions of one way links with people who listen to her message via mass media, causing her to be labeled as a mega hub.
Source: http://www.cnn.com/2007/SHOWBIZ/books/10/05/people.garciamarquez.ap/index.html?iref=newssearch
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