Tuesday, November 13, 2007

Hold up Google, are you serious?

Recently, when you Google News keyword search for Richard Parsons, Time Warner CEO, one of the most prominent black executives in corporate America, the results of the search had you looking at a photo of two rhesus monkeys. Yes monkeys!

However, Parsons is part of no monkey business. Parson will depart as CEO of Time Warner Inc. at the end of the year, five years after taking the helm of the world's largest media conglomerate and rebuilding its stature following a disastrous merger with AOL.

Was this a racist move or simple computer glitch?

And since the Don Imus incident, are we on high alert about anything that may seem racially motivated in today’s media?

According to a Google spokesman, the glitch was an inside job and blames its computers and algorithms. Why mention inside job and computer problems in the same sentence? It’s an either or factor here. Google went on to decline to openly discuss details of the primate episode and even unwilling to go on record and explicitly disavow any racist motivation.

After doing a search today, the problem has seemed to be resolved. Whether intended or unintended, the Google situation highlights that the technology industry is not immune to social consciousness nor can we simply point the finger at a search engine, because this issue is much bigger then that.

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